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SELLect Sales Icon About Us

SELLect Sales Development, headquartered in Austin, Texas, specializes in sales training, sales management training and sales consulting. We provide in-depth support for companies focused on creating exceptional sales performance and building rockstar sales organizations.

SELLect Sales Development takes a comprehensive approach to sales, revenue and profitability challenges.

Our goal for each client is sustainable, measurable growth through superior sales strategy, structure, process and people. Skills training alone won’t deliver exceptional results without the right talent in place. Conversely, unharnessed, maverick talent that isn’t aligned with a company’s strategy and culture can be toxic to a sales organization. SELLect Sales delivers the right people with the right strategy and training to be truly great.

We don’t train theory…we train from experience!

The SELLect Sales Development team members are all accomplished sales professionals who have sold successfully in multiple industries. We train and coach our clients from experience, because our experts have “been there and done that” in the sales arena many times. To earn a place on the SELLect team, every consultant sells actively. The result is continual refinement of our tactics and processes. Our approach is fresh, relevant and effective in today’s marketplace.

SELLect the best and take your company to the next level!


About Amy Hardin

Amy Hardin is a proven sales development expert, an award-winning sales trainer, and a dynamic speaker with over 20 years of experience Amy Hardin, Founder & CEO of SELLect Sales
selling, managing, training and consulting with hundreds of companies.
Amy is the Founder and CEO of SELLect Sales Development and SELLect Multimedia. Prior to founding SELLect Sales Development, she served as managing partner for a national sales training firm and held sales and management positions in the telecommunications, technology, banking, hotel/hospitality, recruiting and staffing industries. She earned a Bachelor of Business Administration degree from Baylor University with concentrations in Marketing and Management Information Systems.

Amy’s business experience gives her rapid insight and broad business fluency that is unique in her field. She advises and trains local, national and international businesses, ranging from start-up sole proprietors to enterprise corporations. Her ability to bring clarity and solutions to tough sales, management, hiring and leadership challenges attracts clients from a wide range of industries, such as high tech, publishing, web technologies, design, marketing, banking, financial services, social commerce, telecommunications, construction, engineering, manufacturing, retail services, accounting, legal and staffing.

Amy is the creator of the SELLect SELLing System, a methodology built upon consultative sales processes, behavioral changes and rock-solid skills which clients can put into practice immediately. Her training, management and coaching drives new levels of sales performance for individuals and teams. The results are accelerated sales, revenue and profitability.

Amy is a sought after speaker for seminars, workshops and conferences. She is speaker/trainer for organizations, such as:

  • Vistage International
  • Texas Entrepreneur Network
  • Microsoft
  • tw Telecom
  • Wilco Entrepreneur Network
  • Texas CEO
  • Alliance of M & A Advisors
  • Open 4 Business Conference
  • Network In Austin, Chambers of Commerce


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What our clients say

Shortly after launching a company designed to grow through a selective acquisition strategy, we engaged Amy to build, manage and develop our sales team. Within four years we had a very successful exit, with the acquiring company attributing great value to our sales culture, discipline and results. Without question, I credit the bulk of that to Amy’s efforts and will be forever grateful to her for the impact she had on our valuation.

Carey Balzer  //  CEO/Founder White Glove Technologies, now mindSHIFT Technologies, Inc.
Amy is one of the most talented and capable advisors I’ve ever worked with. Her ability to identify high performance sales people, combined with her experience in training these individuals to reach even higher levels of success is remarkable. Working with her has transformed my business and made my life so much easier.

Pete Monfre // CEO, Clarity Marketing Support, Inc.
I asked Amy to speak to our “C” level business finance Meetup group recently on the topic of top attributes of high performing sales people. Amy Hardin has to be one of the most dynamic and energetic public speakers in Austin. Her presentation was 100% on target. She clearly understands the profile of highly effective sales people (she calls them “revenue rock-stars” and knows how to explain it to “C” level execs as well as train sales people to achieve their highest level of performance.

Sam Thacker // ABJ Entrepreneur
Amy is an amazing sales trainer. She has extensive experience in both selling and sales training. She has not only knowledge, but context from which she gives relevant examples for any sales situation. She is entertaining and fun to work with. She is a master at using the right training approach for the right topic so that her students both learn and retain what she teaches.

Mike Hawkins // President, Alpine Link Corporation
I started seeing bottom line benefits from working with Amy almost immediately.  She is knowledgeable and sharp,  and her sales system is practical, realistic and completely comprehensive.  I would recommend her without reservation to anyone looking to shorten sales cycles, improve close ratios, and add to their bottom line.

Ragen Chastain // Executive Director, Body Positive Dance
I’ve had the pleasure of working with Amy nearly non-stop for the last 5 years. It’s difficult to articulate just how good Amy is. She simply can’t be stumped when it comes to sales challenges, and always has a solution that you’ll feel comfortable applying. The level of integrity and ethics that she brings to every one of her interactions is beyond reproach. It’s truly an honor to call Amy a friend, and she is more than worthy of my highest level of recommendation.

Scott Ingram // CEO/Founder
Because of Amy, I learned how to sell my engineering services and to enjoy marketing myself. I am so thankful that Amy has taught me so much, I will always be thankful.

Matt B. Phelps // P.E., R.S.