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SELLect Sales Icon Sales Strategy Development

While most sales training firms want to implement a one-size-fits-all training program, SELLect Sales understands that the training is secondary to the Strategy and Structure that a business must implement to be successful. SELLect regularly consults with a company’s Executive Team to define and refine the sales strategy that will support the company’s goals and objectives. Typical challenges that require a review and evaluation of current strategy are:

  • Our company has an aggressive business plan and needs help implementing a sales strategy and process that will achieve the revenue, growth, and profit objectives
  • We are unsure if sales and marketing are aligned to deliver the results we need
  • Our company has been successful in a business-to-consumer model but needs to shift its focus to a business-to-business model (or vice versa)
  • We are pursuing an M&A strategy, but have no way to effectively evaluate the sales team resources or incorporate disparate sales structures and compensation plans.
  • We have questions about the optimum structure for our sales team.—Inside sales, outside sales, direct sales, channel partners, or a combination? What skill sets should we hire first? Do we need to separate the hunter role from the farmer role?
  • We have questions about which territories, verticals or Ideal Client Personas we should target
  • We know we need to invest in sales resources, but are worried about how we should invest our money
  • Is Sales and Marketing aligned with product development plans and operational capacity?
  • What is the best lead generation strategy? How do we measure progress and success?
  • Our company is uncertain if the current sales structure and process support our sales strategy
  • Could a matrix sales structure help us achieve our revenue objectives?
  • We need a strategy to penetrate new and/or evolving market segments
  • How should our compensation plans be structured? Do we reward the right behaviors?
  • The executive team doesn’t have a strong sales background
  • We don’t know our strategy
  • We are an entrepreneurial company that needs strategic sales planning and leadership

Strategy and planning can be delivered as part of an ongoing coaching or training program or through sales consulting sessions with one or all members of the executive team.

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What our clients say

Shortly after launching a company designed to grow through a selective acquisition strategy, we engaged Amy to build, manage and develop our sales team. Within four years we had a very successful exit, with the acquiring company attributing great value to our sales culture, discipline and results. Without question, I credit the bulk of that to Amy’s efforts and will be forever grateful to her for the impact she had on our valuation.

Carey Balzer  //  CEO/Founder White Glove Technologies, now mindSHIFT Technologies, Inc.
Amy is one of the most talented and capable advisors I’ve ever worked with. Her ability to identify high performance sales people, combined with her experience in training these individuals to reach even higher levels of success is remarkable. Working with her has transformed my business and made my life so much easier.

Pete Monfre // CEO, Clarity Marketing Support, Inc.
I asked Amy to speak to our “C” level business finance Meetup group recently on the topic of top attributes of high performing sales people. Amy Hardin has to be one of the most dynamic and energetic public speakers in Austin. Her presentation was 100% on target. She clearly understands the profile of highly effective sales people (she calls them “revenue rock-stars” and knows how to explain it to “C” level execs as well as train sales people to achieve their highest level of performance.

Sam Thacker // ABJ Entrepreneur
Amy is an amazing sales trainer. She has extensive experience in both selling and sales training. She has not only knowledge, but context from which she gives relevant examples for any sales situation. She is entertaining and fun to work with. She is a master at using the right training approach for the right topic so that her students both learn and retain what she teaches.

Mike Hawkins // President, Alpine Link Corporation
I started seeing bottom line benefits from working with Amy almost immediately.  She is knowledgeable and sharp,  and her sales system is practical, realistic and completely comprehensive.  I would recommend her without reservation to anyone looking to shorten sales cycles, improve close ratios, and add to their bottom line.

Ragen Chastain // Executive Director, Body Positive Dance
I’ve had the pleasure of working with Amy nearly non-stop for the last 5 years. It’s difficult to articulate just how good Amy is. She simply can’t be stumped when it comes to sales challenges, and always has a solution that you’ll feel comfortable applying. The level of integrity and ethics that she brings to every one of her interactions is beyond reproach. It’s truly an honor to call Amy a friend, and she is more than worthy of my highest level of recommendation.

Scott Ingram // CEO/Founder NetworkInAustin.com
Because of Amy, I learned how to sell my engineering services and to enjoy marketing myself. I am so thankful that Amy has taught me so much, I will always be thankful.

Matt B. Phelps // P.E., R.S.